Brand: Fairchild Books The Fundamentals of Creative Advertising

Name: Brand: Fairchild Books The Fundamentals of Creative Advertising
Price: 144 AED
Availability: InStock

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Ava Publishing, Ken Burtenshaw, The Fundamentals of Creative Advertising

الناشر: AVA Publishing SA
رقم الكتاب المعياري الدولي 13: 9782940373185
رقم الكتاب المعياري الدولي 10: 2940373183
وصف الكتاب: Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. Using a wealth of visual examples taken from real campaigns, and accompanied by explanatory text, the book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign. Engaging interviews with advertising professionals are accompanied by student exercises and checklists to underpin the theory and encourage a practical application of creative thinking. It includes professional interviews, student exercises and checklists that underpin the theory and principles, discuss and encourage a practical application of creative thinking.
محتويات العلبة: Book
اللغة: English
الكاتب: Ken Burtenshaw
Language: English
تاريخ النشر: 2006-12-04
عدد الصفحات: 176 pages