Brandwashed غلاف ورقي عادي

Name: Brandwashed غلاف ورقي عادي
Brand: none
Price: 176 AED
Availability: InStock

السعر الحالي ,غير جيد

176.00درهم اماراتى

105.00

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الكاتب 1: Martin Lindstrom
تنسيق الكتاب: غلاف ورقي عادي
اللغة: الإنجليزية
الناشر: Kogan Page
تاريخ النشر: 5/11/2012
المراجعة التحريرية: "A marketing veteran who lists McDonald's, Procter & Gamble and Microsoft among his former clients, Martin Lindstrom knows the industry well." The Economist "When the author of Freakonomics talks in such glowing terms about a book it's worth taking a peek. And Martin Lindstrom's Brandwashed certainly deserves it. It's an insiders guide to the sophisticated and cunning ways we are all manipulated on a daily basis by the global brands that want to part us from our pay packets. Lindstrom is a well-qualified guide to this maze of hidden persuasion." British Airways Business Life Magazine
عن المؤلف: Martin Lindstrom was voted one of the world s 100 Most Influential People of 2009 by Time Magazine. Among the globe s foremost marketers, Lindstrom advices top executives at companies such as McDonald s Corporation,Procter & Gamble, and Microsoft. His previous book, Buyology, was as International best-seller and his other best - selling titles include Brand Sense & Brandchild, (both published by Kogan Page).
عدد الصفحات: 288