Competing Against Luck

Name: Competing Against Luck
Price: 79 AED
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منتجات مشابهة

Competing Against Luck: The Story of Innovation and Customer Choice	81.01 درهم اماراتى +30%	شراء اﻵن
Competing Against Luck: The Story of Innovation a	71.66 درهم اماراتى +12%	شراء اﻵن
Competing Against Time: How Time-Based Competition is Reshaping Global Markets	87.94 درهم اماراتى +19%	شراء اﻵن
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عندما يعبدك الحظ	79.00 درهم اماراتى	شراء اﻵن
Hard Luck	149.00 درهم اماراتى +1%	شراء اﻵن
ISE International Business: Competing in the Global Marketplace	163.43 درهم اماراتى +9%	شراء اﻵن
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الناشر: HarperCollins
رقم الكتاب المعياري الدولي 13: 9780062565235
رقم الكتاب المعياري الدولي 10: 62565230
وصف الكتاب: The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.
عن المؤلف: CLAYTON M. CHRISTENSEN (1952–2020) was the Kim B. Clark Professor at Harvard Business School, the author of nine books, a five-time recipient of the McKinsey Award for Harvard Business Review’s best article, and the cofounder of four companies, including the innovation consulting firm Innosight. In 2011 and 2013 he was named the world’s most influential business thinker in a biennial ranking conducted by Thinkers50.
اللغة: English
الكاتب: David S. Duncan
تاريخ النشر: 20161004
عدد الصفحات: 288

Competing Against Luck

منتجات مشابهة

Competing Against Luck: The Story of Innovation and Customer Choice

Competing Against Luck: The Story of Innovation a

Competing Against Time: How Time-Based Competition is Reshaping Global Markets

Eamon Ore-Giron : Competing with Lightning

عندما يعبدك الحظ

Hard Luck

ISE International Business: Competing in the Global Marketplace

Good Luck, Anna Hibiscus!

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