Cross-Cultural Management

Name: Cross-Cultural Management
Price: 425 AED
Availability: InStock

السعر الحالي

425.00درهم اماراتى

شراء اﻵن بواسطة تجار نون

أقل سعر 425
أعلى سعر 425
آخر ارتفاع في السعر 0%

منتجات مشابهة

Arts and Cultural Management	261.00 درهم اماراتى	شراء اﻵن
Cultural Management : A Research Overview	303.70 درهم اماراتى	شراء اﻵن
أبحاث الأعمال الدولية والثقافية	456.85 درهم اماراتى	شراء اﻵن
Cross-Cultural Psychology: Research And Applications	245.00 درهم اماراتى	شراء اﻵن
Arts and Cultural Leadership	264.00 درهم اماراتى	شراء اﻵن
Frasier: A Cultural History	152.50 درهم اماراتى	شراء اﻵن
Hairdressing For African And Curly Hair Types From A Cross-Cultural Perspective	241.00 درهم اماراتى	شراء اﻵن
Transmedia Narratives for Cultural Heritage	227.00 درهم اماراتى	شراء اﻵن

الناشر: Taylor & Francis
رقم الكتاب المعياري الدولي 13: 9780415501675
وصف الكتاب: The internationalization of business via the process of globalization has brought issues of culture to the forefront of management thinking. Although culture is by no means a new area of study in business schools, it remains frustratingly elusive and misunderstood.This textbook gives business students - or future managers - an understanding of the multitude of frameworks available to them to make sense of the cultural contexts they will encounter in their managerial careers. Starting from a general introduction to ‘culture’ and its role in businesses, Taran Patel encourages readers to shed a critical eye on the commonly accepted frameworks. She compels readers to ask three questions: Can I only make sense of the variety of cultures around me by categorizing people into static categories based on their geo-ethnic identities? Is it valid to make sense of people’s behaviours by categorizing them as ‘French’, ‘Indian’, ‘German’ or ‘American’? What other ways are there to make sense of people and their behaviours? Students studying from this textbook will benefit from a variety of conceptual tools that can be used to navigate the world of culture and its intersection with business and management. Taran Patel's unique textbook will be core reading for students of cross-cultural management / intercultural communication and essential reading for all those studying or researching international business and management.
اللغة: English
الكاتب: Taran Patel
تاريخ النشر: 20131205
عدد الصفحات: 224