Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding

Name: Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
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مواصفات Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding

الوصف
مواصفات المنتج

الناشر: Wiley
رقم الكتاب المعياري الدولي 13: 9781119984818
رقم الكتاب المعياري الدولي 10: 1119984815
وصف الكتاب: Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process.It’s harder than ever to be the brand of choice―in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives. Organized into three sections―brand fundamentals, process basics, and case studies―this revised edition includes: Over 100 branding subjects, checklists, tools, and diagramsMore than 50 all-new case studies that describe goals, process, strategy, solutions, and resultsNew content on artificial intelligence, virtual reality, social justice, and evidence-based marketingAdditional examples of the best/most important branding and design work of the past few yearsOver 700 illustrations of brand touchpointsMore than 400 quotes from branding experts, CEOs, and design gurusWhether you’re the project manager for your company’s rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.
عن المؤلف: Alina Wheeler is a branding consultant who engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences at every touchpoint. Her best-selling book, Designing Brand Identity, published in 11 languages, was the first book to deconstruct the branding process into a universal, five-phase methodology. She is a past Board member of AIGA and a member of the advisory council for The Dictionary of Brand. She speaks frequently to executives, practitioners, and students around the world. She is also the co-author of Brand Atlas: Branding Intelligence Made Visible.Rob Meyerson is principal and founder of Heirloom, an independent brand strategy and identity firm. His specialties include naming, brand strategy, brand architecture, and messaging, and past clients include Adobe, John Deere, Disney, and Hewlett Packard Enterprise. Prior to Heirloom, Rob's previous roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand, Southeast Asia. Rob is the author of Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service and has published articles about brand strategy and naming in Harvard Business Review, Business Insider, The Guardian, TechCrunch, and Entrepreneur.
اللغة: English
الكاتب: Alina Wheeler
تاريخ النشر: 2024-05-03
عدد الصفحات: 352 pages

Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding

منتجات مشابهة

Designing Brand Identity: An Essential Guide for the Whole Branding Team

Designing Brand Identity: An Essential Guide for the Whole Branding Team

Brand Nu Limited Book of Branding: a guide to creating identity for start-ups and beyond

Identity Designed: The Definitive Guide to Visual Branding

Japan Travel Guide -2023: A Comprehensive Guide to Exploring the Land of the Rising Sun

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

The Art and Science of Sushi: A Comprehensive Guide to Ingredients, Techniques and Equipment

فن وعلم السوشي: دليل شامل للمكونات والتقنيات والمعدات

مواصفات Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding

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