اشتري Hey Whipple, Squeeze This في الامارات

Hey Whipple, Squeeze This

السعر الحالي

126.00درهم اماراتى

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مواصفات Hey Whipple, Squeeze This

الناشر
John Wiley & Sons Inc
رقم الكتاب المعياري الدولي 13
9781119819691
رقم الكتاب المعياري الدولي 10
1119819695
وصف الكتاب
The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativitywhile criticalis no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the fields changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether youre new to the business or a practicing professional.In this fully updated edition, youll explore:How to employ the traditional concepting techniques todays creatives use, as well as new developments in applied creativity and inquiry-based innovation.How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.How to go 180 against common sense for ideas that have the potential of becoming viral.How to create the kind of portfolio that will get you a job in the industry.
اللغة
English
الكاتب
Luke Sullivan
Language
English
تاريخ النشر
2022
عدد الصفحات
416