Loveworks غلاف مقوى

Name: Loveworks غلاف مقوى
Brand: none
Price: 168.3 AED
Availability: InStock

السعر الحالي ,غير جيد

168.30درهم اماراتى

64.00

شراء اﻵن بواسطة تجار نون

أقل سعر 64.00
أعلى سعر 191.25
آخر ارتفاع في السعر 163.0%

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الكاتب 1: Brian Sheehan
تنسيق الكتاب: غلاف مقوى
اللغة: الإنجليزية
الناشر: powerHouse Books
تاريخ النشر: 18/06/2013
المراجعة التحريرية: "In Loveworks Brian Sheehan passionately illustrates the value in building a circle-of-trust with the consumer. In the 2010s, the fundamentals of marketing remain the same: "Love thy consumer!" Loveworks makes this abundantly clear and informative to any marketing director. There is page after page of proof that investing in a deep emotional connection with your loyalist is rewarded in driving your brand's objectives." -Gary Schwartz, author of "The Impulse Economy and Fast Shopper, Slow Store" "In a world of data driven approaches to branding and marketing, it's refreshing to get back to the emotional connections that connect consumers with products and brands. Sheehan's book is a fabulous addendum to Kevin Roberts' work and a must read for anyone seeking to understand how companies can win in the marketplace through emotional rather than purely rational approaches" -Paul Argenti, Professor of Corporate Communication, Tuck School of Business at Dartmouth, Graduate Business School, Hanover, New Hampshire USA
عن المؤلف: Brian Sheehan is Associate Professor of Advertising at the S.I. Newhouse School of Public Communications, Syracuse University. Previously he was with global creative powerhouse Saatchi & Saatchi for 25 years, with CEO roles at Team One Advertising in Los Angeles and at Saatchi & Saatchi Australia and Japan. Loveworks follows Brian's books Basics: Online Marketing (2010) and Basics: Marketing Management (2011, both AVA, London). He has been published in Advertising Age, the Journal of Advertising Research, and in several peer-reviewed books and journals. In 2011 Brian was presented with the coveted Teaching Excellence Award by the Newhouse School's graduating class.