Marketing Imagination

Name: Marketing Imagination
Price: 107 AED
Availability: InStock

السعر الحالي

107.00درهم اماراتى

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الناشر: Free Press
رقم الكتاب المعياري الدولي 13: 9780029190906
رقم الكتاب المعياري الدولي 10: 29190908
وصف الكتاب: Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.
اللغة: English
الكاتب: Theodore Levitt
تاريخ النشر: 19860421
عدد الصفحات: 238