About New Balance

New Balance has been rooted in innovation ever since William Riley, a young English immigrant, designed his first flexible arch insert in 1906. The arch was inspired by his observation that his backyard chickens, standing on three claws, achieved perfect balance. Today, innovation and entrepreneurial spirit - together with craftsmanship and a dose of risk taking - continue to drive our global business success.

We stand for something bigger than sneakers. We champion those who are fearlessly driven by their passions. Together, we drive meaningful change in communities around the world. At New Balance, our job is to aid athletes in their pursuits, whether that means helping professional athletes set records and win medals, or propelling everyday athletes to achieve a new PR, run their first 5K or just to live a more active lifestyle.

Our products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want. Our associates around the world bring these goals to life with their high-level skills and creativity. So while we look to succeed, we believe in ensuring others have the same opportunity.