Profit brand - غلاف مقوى

Name: Profit brand - غلاف مقوى
Brand: none
Price: 127 AED
Availability: InStock

السعر الحالي ,غير جيد

127.00درهم اماراتى

53.00

شراء اﻵن بواسطة تجار نون

أقل سعر 53.00
أعلى سعر 127.00
آخر ارتفاع في السعر 139.6%

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عن المؤلف: Nick Wreden , is the author of FusionBranding: How to Forge Your Brand for the Future, which detailed new branding imperatives as the world moves from the mass economy into the customer economy. He has more than 20 years' experience in branding for top technology and other firms. His work has appeared in numerous publications, including Harvard Business School Press, Brand News, InformationWeek and others. He has served as an adjunct professor in operations.
الكاتب 1: Nick Wreden
وصف الكتاب: ""ProfitBrand does a superb job in showing how companies can gain by tracking individual customers' profitability, and not simply basing their strategies on aggregate measures such as sales and market share."" -- Philip Kotler, Kellogg School of Management
تنسيق الكتاب: غلاف مقوى
المراجعة التحريرية: "...finely structured...presents compelling arguments engaging...thought-provoking." -- BrandRepublic "...the freshest view of brands comes from Profit Brand, which attacks the oldest questions about marketing: accountability and profitability" -- Strategy & Business "Finally, a strategic view of brands and branding." -- Donald E. Schultz, Professor of Integrated Marketing Communications, Kellogg School of Management
رقم الكتاب المعياري الدولي 10: 0749444657
رقم الكتاب المعياري الدولي 13: 9780749444655
اللغة: الإنجليزية
عدد الصفحات: 462
تاريخ النشر: 30/09/2005
الناشر: Kogan Page Ltd