اشتري Profit brand - غلاف مقوى في الامارات

Profit brand - غلاف مقوى

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مواصفات Profit brand - غلاف مقوى

عن المؤلف
Nick Wreden , is the author of FusionBranding: How to Forge Your Brand for the Future, which detailed new branding imperatives as the world moves from the mass economy into the customer economy. He has more than 20 years' experience in branding for top technology and other firms. His work has appeared in numerous publications, including Harvard Business School Press, Brand News, InformationWeek and others. He has served as an adjunct professor in operations.
الكاتب 1
Nick Wreden
وصف الكتاب
""ProfitBrand does a superb job in showing how companies can gain by tracking individual customers' profitability, and not simply basing their strategies on aggregate measures such as sales and market share."" -- Philip Kotler, Kellogg School of Management
تنسيق الكتاب
غلاف مقوى
المراجعة التحريرية
"...finely structured...presents compelling arguments engaging...thought-provoking." -- BrandRepublic "...the freshest view of brands comes from Profit Brand, which attacks the oldest questions about marketing: accountability and profitability" -- Strategy & Business "Finally, a strategic view of brands and branding." -- Donald E. Schultz, Professor of Integrated Marketing Communications, Kellogg School of Management
رقم الكتاب المعياري الدولي 10
0749444657
رقم الكتاب المعياري الدولي 13
9780749444655
اللغة
الإنجليزية
عدد الصفحات
462
تاريخ النشر
30/09/2005
الناشر
Kogan Page Ltd