Sales Management

Name: Sales Management
Price: 462 AED
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الناشر: Taylor & Francis
رقم الكتاب المعياري الدولي 13: 9781032426358
وصف الكتاب: This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals.Reflecting today’s emphasis on analytics and customer experience (CX), this edition focuses on the importance of employing different data-based selling strategies for different customer groups, as well as integrating corporate, business, marketing, and sales-level strategies and plans. Sales Management includes coverage of the current trends and issues in sales management, along with real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions.The new 11th edition includes: Emphasis on data-driven decision making, ethics, the use of artificial intelligence, the customer experience, leadership, sales enablement technology, and new communication technologies; Updated end-of-chapter cases with application questions, along with skill-building experiential exercises with discovery investigations and focused role plays, which place students in the role of sales manager; Updated ethical dilemmas for students to practice ethical decision making; Revised ‘Sales Management in Action’ boxes; Multiple vignettes embedded in each chapter featuring sales management professionals and well-known companies discussing key topics from that chapter. This text is core reading for postgraduate, MBA, and executive education students studying sales management. An updated online instructor’s manual with solutions to cases and exercises, a revised test bank, and updated PowerPoints is available to adopters.
اللغة: English
الكاتب: Michael R. Williams
تاريخ النشر: 20240122
عدد الصفحات: 350

Sales Management

منتجات مشابهة

Harvard Business Review on Strategic Sales Management غلاف ورقي عادي

Sales Management That Works How To Sell In A World That Never Stops Changing By Cespedes, Frank V. Hardcover

Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Persona

The Sales Bible New Ed: The Ultimate Sales Resource

Silent Voices - Special Sales

International Sales Law

Sales Power The Silvamind Method For Sales Professionals by Bernd, Ed, Jr - Silva, Jose Paperback

Sales Manager Survival Guide Lessons From Sales Front Lines by Brock, David A Paperback

مواصفات Sales Management

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