Samsung Rising Paperback الإنجليزية by Geoffrey Cain - 43909

Name: Samsung Rising Paperback الإنجليزية by Geoffrey Cain - 43909
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مواصفات Samsung Rising Paperback الإنجليزية by Geoffrey Cain - 43909

الوصف
مواصفات المنتج

الكاتب 1: Geoffrey Cain
وصف الكتاب: Based on years of reporting on Samsung for the Economist, the Wall Street Journal, and Time from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers the first deep look behind the curtains of the biggest company nobody knows. How has this happened? Forty years ago, Samsung was a rickety Korean agricultural conglomerate that produced sugar, paper, and fertilizer. But with the rise of the PC revolution, Chairman Lee Byung chul came up with an incredibly risky multimillion dollar plan to make Samsung a major supplier of computer chips. Lee had been wowed by a young Steve Jobs who sat down with the chairman to offer his advice, and Lee quickly became obsessed with creating a tech empire. Today, Samsung employs over 350,000 people over four times as many as Apple and their revenues have grown 40 times their 1987 level. Samsung alone now make up more than 20% of South Korea's exports and sells more smartphones than any other company in the world. And furthermore, they don't just make their own phones, but are one of Apple's chief supplier on technology critical to the iPhone. Yet their disastrous recall of the Galaxy Note 7, with numerous reports of phones spontaneously bursting into flames, reveals the dangers of the company's headlong attempt to overtake Apple at any cost. A sweeping, insider account of the Korean's company's ongoing war against the likes of Google and Apple, Samsung Rising shows how a determined and fearless Asian competitor is poised to take on the giants of the tech world.
رقم الإصدار: 1st
رقم الكتاب المعياري الدولي 10: 0753554814
رقم الكتاب المعياري الدولي 13: 9780753554814
اللغة: اللغة الإنجليزية
عدد الصفحات: 392
تاريخ النشر: 43909
الناشر: Virgin Books