Sustainable Marketing: How to Drive Profits with Purpose

Name: Sustainable Marketing: How to Drive Profits with Purpose
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مواصفات Sustainable Marketing: How to Drive Profits with Purpose

الوصف
مواصفات المنتج

الناشر: Bloomsbury
رقم الكتاب المعياري الدولي 13: 9781472979131
رقم الكتاب المعياري الدولي 10: 1472979133
وصف الكتاب: Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative.
عن المؤلف: Michelle Carvill is a strategic marketer and Sustainable Marketing consultant. Co-Founder and Podcast Host at Can Marketing Save the Planet Ltd, a company on a mission to support responsible marketing through educating and supporting the approximate 10.6 million Marketers on the planet. Awarded Outstanding Contribution to Marketing in 2022 for driving sustainable marketing transformation. Six-time published author. Recognized as one of the UKs Top 100 Inspirational Business Women in 2021.Gemma Butler is Co-Founder/Director at Can Marketing Save the Planet Ltd where alongside Michelle they champion sustainable marketing and leadership, and co-host the podcast series by the same name. Former Marketing Director at the Chartered Institute of Marketing, Gemma continues to develop qualifications and training focused on educating Marketers and business across the world.Geraint Evans is an award-winning marketing expert, board advisor, speaker and academic researcher. He has held a variety of global marketing leadership roles and has worked on brands such as Odeon, Virgin Media, Tesco and Boots. He has a PhD in Marketing and Entrepreneurship and is a Fellow of the Chartered Institute of Marketing and is a Visiting Fellow at St. Mary's University.
اللغة: English
الكاتب: Michelle Carvill
Language: English
تاريخ النشر: 2021
عدد الصفحات: 320