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The Digital Marketing Planner: Your Step-by-Step Guide

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مواصفات The Digital Marketing Planner: Your Step-by-Step Guide

الناشر
SAGE PUBLICATIONS LTD
رقم الكتاب المعياري الدولي 13
9781529742787
رقم الكتاب المعياري الدولي 10
1529742781
وصف الكتاب
Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes Annmaries Advice, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step youll: Learn all the key information you need. See theory in practice through the running Zoom case example.Apply what youve learnt through 50 interactive activities and build your plan. Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration,which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.
اللغة
English
الكاتب
Hanlon, Annmarie
Language
English
تاريخ النشر
2022
عدد الصفحات
160