The Fashion Designer Survival Guide: An Insider's Look at Starting and Running Your Own Fashion Business

Name: The Fashion Designer Survival Guide: An Insider's Look at Starting and Running Your Own Fashion Business
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مواصفات The Fashion Designer Survival Guide: An Insider's Look at Starting and Running Your Own Fashion Business

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مواصفات المنتج

الناشر: Kaplan Business
رقم الكتاب المعياري الدولي 13: 9780793198993
رقم الكتاب المعياري الدولي 10: 793198992
وصف الكتاب: The national retail apparel business has grown to a $172 billion per year industry, and the employment rate for designers is expected to outpace that of all other occupations through the year 2008. The Fashion Designer Survival Guide is a must-have for the thousands of talented designers who want to see their dream of creating an independent fashion line become a reality.Mary Gehlhar, author, industry authority, and consultant to hundreds of designers (including newcomers Alicia Bell, Keanan Duffty, and Milly), gives readers behind-the-scenes advice and essential business information on creating and sustaining a successful career as an independent designer. The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: •Start-up costs and financing •Legal issues •Business plans •Public relations and sales •Marketing and manufacturing •Distribution-trade, trunk, and runway shows This book also provides case studies from independent designers at different stages of their careers, including tough letdowns and exciting successes. Young designers weigh-in on topics important to them when they were starting out, while several top name designers offer personal perspectives on a single question, providing a window to their world and a variety of answers.Designers are bursting with creativity but often fall flat going into business as an independent. The Fashion Designer Survival Guide provides designers with the one thing design school didn’t-intelligent and successful business practices.
اللغة: English
الكاتب: Mary Gehlhar
تاريخ النشر: 2005-10-11
عدد الصفحات: 224 pages

The Fashion Designer Survival Guide: An Insider's Look at Starting and Running Your Own Fashion Business

منتجات مشابهة

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The Teen Vogue Handbook: An Insider's Guide to Careers in Fashion

The Craft Distillers' Handbook Third edition : A practical guide to starting and running your own distillery in UK

The Pocket Stylist: Behind-the-Scenes Expertise from a Fashion Pro on Creating Your Own Look

The Fashion Business Manual : An Illustrated Guide to Building a Fashion Brand

The Fashion Business Manual: An Illustrated Guide to Building a Fashion Brand

Starting a Business QuickStart Guide: The Simplified Beginner’s Guide to Launching a Successful Small Business, Turning Your Vision into Reality, and Achieving Your Entrepreneurial Dream

مواصفات The Fashion Designer Survival Guide: An Insider's Look at Starting and Running Your Own Fashion Business

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