Who's Listening?: The Story Of BBC Audience Research Paperback

Name: Who's Listening?: The Story Of BBC Audience Research Paperback
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الكاتب 1: Robert J. E. Silvery
وصف الكتاب: This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.
بلد المنشأ: الهند
رقم الكتاب المعياري الدولي 10: 1138215686
رقم الكتاب المعياري الدولي 13: 9781138215689
اللغة: اللغة الإنجليزية
عدد الصفحات: 219
تاريخ النشر: 11 Apr 2018
الناشر: Taylor & Francis Ltd