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Write Great Ads P Paperback

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الكاتب 1: Erica Levy Klein
اللغة: الإنجليزية
الناشر: John Wiley & Sons
تاريخ النشر: 8-Aug-08
وصف الكتاب: You don't have to be especially ""creative."" And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write *ADS* Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn: * How to zero in on the key features and benefits of your ad * How to write a headline that really sells
عدد الصفحات: 192