Armor All^®

MINIMUM EFFORT. MAXIMUM PROTECTION.

It all started in 1962 with a “miracle formula” created by a not-so-mad scientist to protect rubber, plastic, and vinyl from UV rays and ozone. Today, with over 50 years of innovation, we’re proud to be the industry leader with a vast array of car care products.

You view your car as a work of art and enjoy keeping it that way. That’s why we have been committed for over 50 years to making products that help you make your car look so good inside and out that you can’t help but stare. This is the brand of how one product called Tri-don launched the industry leader in car care appearance products.

We’ve come a long way from Joe Palcher’s lab and his formula of five decades ago – in addition to constantly expanding our product line, we’ve become a complete resource for the car enthusiast. And that means innovating and testing new automotive care technologies, and working with industry experts. Because like you, we know that every last detail of your car needs to look perfect – not just the body, but the wheels, tires, seats, dash, and interior trim. A car should look so good that nothing else matters. Some people might call that an obsession. But like Joe Palcher, Alan Rypinski, and every car care enthusiast who has ever worked for or used Armor All^® products, we know it’s pure passion.

To this day it’s the passion of car care experts like you that continues to inspire us. 

WHEEL FOAM