Balanced Brand printed_book_hardback english - 03/02/2006

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Balanced Brand printed_book_hardback english - 03/02/2006 Details

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ISBN 13: 9780787983093
ISBN 10: 0787983098
Book Subtitle: How to Balance the Stakeholder Forces That Can Make Or Break Your Business
Publisher: Jossey Bass Pfeiffer
Editorial Review: "Trusted long-term relationships come to pass only through aligned principles and values, not short-term gimmicks and strategies. This engaging book, Balanced Brand, focuses on bringing the person to the brand, not the brand to the person." --Stephen R. Covey, author, The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness "Brands are experiences, delivered by multiple stakeholders across the entire organization. Balanced Brand outlines a clear, concise, useful, and usable method to re-think your entire range of branding activities. If you want your brand to succeed in the years ahead, you'll need the insights you'll find in Balanced Brand." --Don Schultz, president, Agora, Inc., and professor emeritus-in-service, Northwestern University "John Foley has written a remarkably comprehensive and cogent analysis of branding, and his commonsense approach has equal application to the public and private sectors. His BalancedBrand System requires that executives seek to align their stated values with their actual operating values, that they assess the values of their stakeholders and seek to harmonize them with the institutional values, and that there be authentic brand-building conversations. Foley demands authenticity, honesty, and discipline. But the rewards in terms of trust, branding, and reputation are immense." --Mark G. Yudof, chancellor, The University of Texas System
About the Author: John Foley is the founder of the brand agency The Foley Group. His agency has been providing strategic brand planning, advertising, and public relations since 1986 for organizations including Ameriprise Financial, Cargill, Caterpillar, Coca-Cola USA, Hazelden, Lawson, 3M, Tiffany & Co., United Healthcare, and the University of Minnesota. In addition, he is Chief Executive Officer of BALANCEDBRAND LLC, which provides values-based brand and reputation consultation in the United States and the United Kingdom. Foley is currently on the boards of the Carlson Brand Enterprise at the University of Minnesota, the Minnesota chapter of American Association of Advertising Agencies, the Design Institute, and the Reputation Institute. Julie Kendrick is a business writer with expertise in the area of motivation and performance improvement. Her client list includes Fortune 100 companies in the areas of automotive manufacturing, pharmaceutical and medical device manufacturing, and telecommunications.
Language: English
Format: Hardcover
Author: John Foley, Julie Kendrick
Edition Number: 1
Publication Date: 03/02/2006
Number of Pages: 792