Dissects the workings of the brain in plain English, explaining its role in the workplace and classroom…a writing style that makes words leap off the page."
- USA TODAY "Oliver Sacks meets Getting Things Done."
- Cory Doctorow, co-editor of Boing Boing
About the Author
John Medina is a developmental molecular biologist and research consultant. He is an affiliate professor of bioengineering at the University of Washington School of Medicine. He was the founding director of two brain research institutes: the Brain Center for Applied Learning Research, at Seattle Pacific University, and the Talaris Research Institute, a nonprofit organization originally focused on how infants encode and process information. Medina lives in Seattle, Washington, with his wife and two boys.