Brand: Fairchild Books The Fundamentals of Creative Advertising

Name: Brand: Fairchild Books The Fundamentals of Creative Advertising
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Ava Publishing, Ken Burtenshaw, The Fundamentals of Creative Advertising

Publisher: AVA Publishing SA
ISBN 13: 9782940373185
ISBN 10: 2940373183
Book Description: Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. Using a wealth of visual examples taken from real campaigns, and accompanied by explanatory text, the book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign. Engaging interviews with advertising professionals are accompanied by student exercises and checklists to underpin the theory and encourage a practical application of creative thinking. It includes professional interviews, student exercises and checklists that underpin the theory and principles, discuss and encourage a practical application of creative thinking.
What's In The Box: Book
Language: English
Author: Ken Burtenshaw
Publication Date: 2006-12-04
Number of Pages: 176 pages