Digital State - Paperback English by Simon Pont - 41428

Name: Digital State - Paperback English by Simon Pont - 41428
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ISBN 13: 9780749468859
ISBN 10: 0749468858
Book Subtitle: How The Internet Is Changing Everything
Publisher: Kogan Page Ltd
About the Author: Simon Pont is a British writer, commentator and brand-builder. He is the Chief Strategy Officer at Starcom MediaVest Group, and an EACA Effies judge. His agency career includes being part of Saatchi & Saatchi and Naked Communications, the pioneers of Communications Planning. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure among his time on the inside of Adland. He is also the author of The Better Mousetrap: Brand Invention in a Media Democracy (Kogan Page, 2012).
Language: English
Format: Paperback
Author: Simon Pont
Edition Number: 1
Publication Date: 41428
Number of Pages: 256