Emotion by Design : Creative Leadership Lessons from a Life at Nike

Name: Emotion by Design : Creative Leadership Lessons from a Life at Nike
Brand: Cornerstone
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Publisher: Cornerstone
ISBN 13: 9781847943569
Book Description: Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles: -Creativity is a Team Sport -Dare to be Remembered -Leave a Legacy, Not Just a Memory
Language: English
Author: Greg Hoffman
Publication Date: 5th Jan 2023
Number of Pages: 304