Fashion Marketing Communications Paperback English by Gaynor Lea-Greenwood - December 14, 2012

Name: Fashion Marketing Communications Paperback English by Gaynor Lea-Greenwood - December 14, 2012
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ISBN 13: 9781405150606
ISBN 10: 1405150602
Publisher: John Wiley & Sons Australia Lt
Book Description: Fashion is all about image. Consequently, fashion marketing communications - encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. - have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
About the Author: Gaynor Lea-Greenwood, MA, BA , is Senior Lecturer in Fashion Marketing and Buying at Manchester Metropolitan University, having worked at a senior level in the fashion industry. She is an active researcher, external examiner for UK Universities and Assistant Editor of the Journal of Fashion Marketing and Management .
Language: English
Author: Gaynor Lea-Greenwood
Publication Date: December 14, 2012