Fashion Trend Forecasting Paperback English by Gwyneth Holland - July 1, 2017

Name: Fashion Trend Forecasting Paperback English by Gwyneth Holland - July 1, 2017
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ISBN 13: 9781786270580
ISBN 10: 1786270587
Publisher: Laurence King Publishing
Book Description: An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practicing trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.
About the Author: Gwyneth Holland has worked for leading trend agencies such as WGSN. She now consults for a broad range of blue-chip clients and teaches at the University of Westminster. Rae Jones is a footwear and accessories specialist who has worked at WGSN and now contributes to trend organizations around the world. She runs an accessories brand, Buckitt, and also teaches at the University of Westminster.
Language: English
Author: Gwyneth Holland
Publication Date: July 1, 2017