Format For Graphic Designers paperback english - 2019-10-31

Name: Format For Graphic Designers paperback english - 2019-10-31
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ISBN 13: 9781474290630
ISBN 10: 1474290639
Publisher: Bloomsbury Publishing PLC
Book Description: From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job. Covering everything from books and magazines, point-of-purchase displays, packaging, direct mail, brochures, and screen-based formats, the new edition illuminates this critical element of design practice for students, and provides them with a solid foundation on which to build their own designs.
About the Author: Gavin Ambrose teaches at the University of Brighton, UK. Paul Harris is a freelance journalist and author based in Colombia, SA.
Language: English
Author: Gavin Ambrose, Paul Harris
Edition Number: 3
Publication Date: 2019-10-31
Number of Pages: 208