Buy Genes, Climate, and Consumption Culture: Connecting the Dots in UAE

Genes, Climate, and Consumption Culture: Connecting the Dots

Current Price

302.55AED

Buy Now Noon Sellers
  • Lowest Price 302.55
  • Highest Price 302.55
  • Recent Price Raise 0%
price chart

Similar Products

Genes, Climate, and Consumption Culture: Connecting the Dots Details

Publisher
Emerald Publishing Limited
ISBN 13
9781787434127
ISBN 10
1787434125
Book Description
Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution, which has resulted in the dramatic differences between people’s food, clothing, and shelter choices. Most importantly, the book discusses how many of the fundamental differences between cultures, with respect to time, space, friendship, and technology, are responses to their particular climate. Readers will learn how to challenge their assumptions about what types of products and services foreign markets want. They will learn how to examine local markets vis-à-vis climate and culture, either changing their products accordingly or delivering entirely new offerings.
Language
English
Author
Jagdish N. Sheth
Publication Date
42978
Number of Pages
272 pages