The stories in this book show the versatility of the authors and their excellent skills, From science fiction to fantasy to crime and thrillers short stories in english for beginners will make learning english easy and enjoyable, Carefully curated to make learning a new language easy these stories will entertain you, Also at the same time allowing you to benefit from an improved range of vocabulary and a better grasp of the language without ever feeling overwhelmed or frustrated, Accessible grammar so you learn new structures naturally in a stress free way
- ISBN 13
- 9781911498254
- ISBN 10
- 1911498258
- Book Subtitle
- And 100 More Amazing Stories About the World's Greatest Brands
- Publisher
- Lid Publishing
- Book Description
- A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world s greatest brands, including Tiffany s, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, and repositioning and renovation. For each story, the author has drawn a moral a marketing principle that can be applied to many brand and marketing challenges facing businesses today. When pulled together as they are by the author in the final chapter, they provide the reader with a compelling and inspirational toolbox.
- About the Author
- Giles Lury is a Director at The Value Engineers, a leading strategic brand consultancy. He is the author of the international bestselling, The Prisoner and the Penguin.
- What's In The Box
- 1x Book
- Language
- English
- Format
- Paperback
- Author
- Giles Lury
- Number of Pages
- 192
