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Kogan Page Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them

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Kogan Page Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them Details

Kogan Page Ltd, Malcolm McDonald, Malcolm Mcdonald On Value Proposi

Publisher
Kogan Page Ltd
ISBN 13
9780749481766
ISBN 10
749481765
Book Description
Develop value propositions and understand why having them will increase a company's profit with this concise, highly-practical guide.
Language
English
Author
Malcolm McDonald
Publication Date
2018-10-03
Number of Pages
256 pages