Kogan Page Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them

Name: Kogan Page Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them
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Kogan Page Ltd, Malcolm McDonald, Malcolm Mcdonald On Value Proposi

Publisher: Kogan Page Ltd
ISBN 13: 9780749481766
ISBN 10: 749481765
Book Description: Develop value propositions and understand why having them will increase a company's profit with this concise, highly-practical guide.
Language: English
Author: Malcolm McDonald
Publication Date: 2018-10-03
Number of Pages: 256 pages