Let My People Go Surfing paperback english - 14-Nov-16

Name: Let My People Go Surfing paperback english - 14-Nov-16
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Let My People Go Surfing paperback english - 14-Nov-16 Details

Description
Physical Features

Book Subtitle: The Education Of A Reluctant Businessman - Including 10 More Years Of Business As Usual
Publisher: Penguin Putnam Inc
Book Description: In this newly revised 10th anniversary edition, Yvon Chouinard--legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.--shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. "This is the story of an attempt to do more than change a single corporation--it is an attempt to challenge the culture of consumption tat is at the hear of the global ecological crisis."--From the Foreword by Naomi Klein, bestselling author of This Changes Everything
About the Author: Yvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California. He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice ax that is the basis for modern ice ax design. In 1964 he produced his first mail-order catalog, a one-page mimeographed sheet containing advice not to expect fast delivery during climbing season. In 2001, along with Craig Mathews, owner of West Yellowstone's Blue Ribbon Flies, he started One Percent for the Planet, an alliance of businesses that contribute at least 1 percent of their net annual sales to groups on a list of researched and approved environmental organizations.
Language: English
Author: Yvon Chouinard
Publication Date: 14-Nov-16
Number of Pages: 272