Marketing Accountability for Marketing and Non-Mar

Name: Marketing Accountability for Marketing and Non-Mar
Price: 974.3 AED
Availability: InStock

Current Price

974.30AED

Similar Products

Airline Marketing and Management	936.00 AED	Buy Now
Museum Management and Marketing	294.00 AED	Buy Now
Hospitality and Travel Marketing	270.00 AED	Buy Now
Marketing Management	444.00 AED	Buy Now
Voice Marketing	204.00 AED	Buy Now
Marketing for Hospitality and Tourism, Global Edition	409.00 AED	Buy Now
Precision Marketing	78.00 AED	Buy Now
Marketing Places	121.00 AED	Buy Now

ISBN 13: 9781838675646
ISBN 10: 1838675647
Publisher: Emerald Publishing Limited
Book Description: Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place.
About the Author: V. Kumar is the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; Distinguished Fellow, MICA, India; HUL Visiting Chair Professor, IIM Ahmedabad, India; and Distinguished Professor of Research, Welingkar, India.David W. Stewart is President’s Professor of Marketing and Business Law at Loyola Marymount University, USA.Naresh K. Malhotra was selected as a Marketing Legend in 2010 and his refereed journal articles were published in nine volumes by Sage with tributes by other leading scholars in the field. He is listed in Marquis Who’s Who in America continuously since 1997 and in Who’s Who in the World since 2000. In 2017, he received the Albert Nelson Marquis Lifetime Achievement Award from marquis Who’s Who. He has several top (number one) research rankings that have been published. He is a highly cited author with more than 60,000 Google Scholar Citations.
Language: English
Author: V Kumar
Publication Date: 2021-09-27
Number of Pages: 360 pages