Profit brand printed_book_hardback english - 30/09/2005

Name: Profit brand printed_book_hardback english - 30/09/2005
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ISBN 13: 9780749444655
ISBN 10: 0749444657
Publisher: Kogan Page Ltd
Book Description: ""ProfitBrand does a superb job in showing how companies can gain by tracking individual customers' profitability, and not simply basing their strategies on aggregate measures such as sales and market share."" -- Philip Kotler, Kellogg School of Management
Editorial Review: "...finely structured...presents compelling arguments engaging...thought-provoking." -- BrandRepublic "...the freshest view of brands comes from Profit Brand, which attacks the oldest questions about marketing: accountability and profitability" -- Strategy & Business "Finally, a strategic view of brands and branding." -- Donald E. Schultz, Professor of Integrated Marketing Communications, Kellogg School of Management
About the Author: Nick Wreden , is the author of FusionBranding: How to Forge Your Brand for the Future, which detailed new branding imperatives as the world moves from the mass economy into the customer economy. He has more than 20 years' experience in branding for top technology and other firms. His work has appeared in numerous publications, including Harvard Business School Press, Brand News, InformationWeek and others. He has served as an adjunct professor in operations.
Language: English
Format: Hardcover
Author: Nick Wreden
Publication Date: 30/09/2005
Number of Pages: 462