Brian Windhorst has covered the NBA for ESPN since 2010. He began covering LeBron James in 1999 and was the daily beat writer on the Cleveland Cavaliers for the Akron Beacon Journal and Cleveland Plain Dealer from 2003 to 2010. He is also the co-author of two books, The Franchise and The Making of an MVP. Dave McMenamin has covered the NBA since the 2005-2006 season, starting his career with NBA, where he was the ghostwriter for Gilbert Arenas's groundbreaking blog. Dave has developed the trust of future Hall of Famers Kobe Bryant and LeBron James in his seven seasons as a beat writer for the Los Angeles Lakers and Cleveland Cavaliers for ESPN.