Social Media Campaigns

Name: Social Media Campaigns
Price: 274 AED
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Publisher: Taylor & Francis
ISBN 13: 9780367896201
Book Description: This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes:• new strategies to guide students in the initial campaign planning phase• added content on influencers, social care teams, and newsjacking• coverage of research evaluation, the implications of findings, and articulating the ROI• expanded discussion of ethical considerations in campaign design and data collection and analysis.The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses.Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201
Language: English
Author: Carolyn Mae Kim
Publication Date: 20201230
Number of Pages: 210