"This book introduces the relationship between musical theatre and social media in the 21st century as well as methods to study social media's influence on musicals through three in-depth case studies organized around marketing on YouTube, fan engage
About the Author
Trevor Boffone is a Lecturer in the Women's, Gender & Sexuality Studies Program at the University of Houston. His work using Dubsmash and TikTok with his students has been featured on Good Morning America, ABC News, Inside Edition, and Access Hollywood, among numerous national and local media platforms. He is the author of Renegades: Digital Dance Cultures from Dubsmash to TikTok. He is the co-editor of Encuentro: Latinx Performance for the New American Theater; Nerds, Goths, Geeks, and Freaks: Outsiders in Chicanx and Latinx Young Adult Literature; and Shakespeare and Latinidad.