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Start Ups, Pivots And Pop-Ups Details

Publisher
Kogan Page Ltd
ISBN 13
9780749497460
ISBN 10
749497467
Book Description
Demystify the skills needed to launch a successful business, learn the processes used by winning entrepreneurs, read the stories of those people who created start-ups and ground-breaking pop-ups and realize why a business pivot can be a good thing.
About the Author
Richard Hall studied at Balliol College, Oxford, and his early career was in learning and practising marketing with blue chip FMCG companies like Reckitt's and RHM Foods. A lengthy spell in advertising followed, with leading roles in French Gold and Abbott, FCO and Havas. In the latter part of his career he was asked to act as non-executive chairman in several marketing services companies and two charities, was a co-founder of a consultancy start-up and, finally, has written a raft of business books published in over 20 countries. He has also created a mentoring business.Rachel Bell is a serial entrepreneur, award-winning PR star, non-executive consultant and visitor in entrepreneurship at London Business School. She has started six multi-award-winning comms businesses - the most notable being PR agency Shine. Her philosophy of promoting and developing talent has won her industry recognition including #1 Sunday Times Best Small Company to Work For. She is a serial NED and chairs CIS, her late father's engineering business. She was nominated best leader of a small business in 2012 by the Sunday Times. She is currently also working with the London Business School, inspiring MBA students in entrepreneurship.
Language
English
Author
Richard Hall
Publication Date
2019
Number of Pages
256

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