Uncommon Sense Common Nonsense - Paperback English by Jules Goddard - 41417

Name: Uncommon Sense Common Nonsense - Paperback English by Jules Goddard - 41417
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ISBN 13: 9781846686023
ISBN 10: 1846686024
Book Subtitle: Why Some Organisations Consistently Outperform Others
Publisher: Profile Books
Editorial Review: Provocative, insightful, innovative and contrarian - with truths on every page -- Professor Lynda Gratton, London Business School This ground-breaking book s a joy to read -- Tom Robertson, Dean, The Wharton School, University of Pennsylvania Investing in new ideas is more fruitful than investing in market research. Goddard and Eccles understand this, pinpointing that an openness to making mistakes is often a better route to success than the goal of making money -- Sir James Dyson
About the Author: Jules Goddard is a Fellow of the Centre for Management Development at London Business School, where he has taught competitive strategy and creative marketing for 30 years. He is also a Research Associate of the Management Lab at London Business School and was previously Gresham Professor of Commerce Tony Eccles is Visiting Professor of Strategic Management at Cass Business School, City University, having previously been Professor of Strategic Management at London Business School, In his career he has consulted with many international organisations and been a television presenter
Language: English
Format: Paperback
Author: Jules Goddard, Tony Eccles
Edition Number: Reprint Edition
Publication Date: 41417
Number of Pages: 256