"How could visiting Seoul be described in a way that allows someone else to feel like they are right there? What to say? What perspectives to choose? "What Should I Say-About Seoul" takes the reader on a path less traveled: The work and daily-life of Korean designers; but not just as a spectator. Traveling invites the traveler to question one's own perspective. The reader is invited to also learn about Korean designers' views on Germany (our point of reference). The insights found through this process are inspiring as well as challenging".