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What They Don't Teach You At Harvard Business School Paperback English by Mark McCormack - 31/07/2014 Details

ISBN 13
9781781253397
ISBN 10
1781253390
Publisher
Profile Books
Book Description
What They Don't Teach You At H
Editorial Review
Mark McCormack is an entrepreneur extraordinaire (Daily Telegraph) Mark McCormack's book is a revelation (Robert A. Anderson, Former Chairman Rockwell International) The undisputed king of sports marketing (BBC Sport) The most powerful man in sport (Sports Illustrated) He was a genius when it comes to sports marketing (Tiger Woods) His legacy is international sport as we know it (European PGA Tour chief Ken Schofield)
About the Author
Mark McCormack was named by Sports Illustrated as 'the most powerful man in sports'. A college golfer, he worked at a Cleveland law firm when he began representing a young unknown named Arnold Palmer. A host of sports celebrities in golf, tennis and other areas followed and today IMG represents a wide array of events and players ranging from the Nobel Foundation to Wimbledon, Rod Laver to Tim Henman and Arnold Palmer to Tiger Woods.
Language
English
Author
Mark McCormack
Publication Date
31/07/2014

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