Wide Lens, The - Paperback English by Ron Adner - 41450

Name: Wide Lens, The - Paperback English by Ron Adner - 41450
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ISBN 13: 9781591846291
ISBN 10: 1591846293
Publisher: Portfolio
Editorial Review: “Ron Adner is a breakthrough thinker. He zooms out to see more clearly how—and why—some innovations take hold, and others do not.” —Jim Collins, author of Good to Great “Essential reading for innovators.” —Kirkus Reviews “A clear analysis of numerous scenarios, both failures and successes, with a depth rarely found in pragmatically-tinged books. Anyone involved in moving a product from conception to adoption will not want to let this book pass them by.” —Publishers Weekly “This is a path-breaking perspective on innovation. Adner's tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure.” —Clayton M. Christensen, Kim B. Clark Professor, Harvard Business School; author of The Innovator's Dilemma
About the Author: RON ADNER has spent the past decade studying the root causes of innovation success and failure. He is an award-winning professor of strategy at Dartmouth College, whose writings have appeared in the Wall Street Journal, the Financial Times, Forbes, and the Harvard Business Review.
Language: English
Format: Paperback
Author: Ron Adner
Publication Date: 41450
Number of Pages: 304