Wild Ride: Inside Uber's Quest for World Domination

Name: Wild Ride: Inside Uber's Quest for World Domination
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Wild Ride: Inside Uber's Quest for World Domination Details

Description
Physical Features

ISBN 13: 9780241278482
ISBN 10: 241278481
Publisher: Portfolio Penguin
Book Description: Long-listed for FT Business Book 2017 The inside story of Uber, the multi-billion dollar disruptor that has revolutionised the transportation industry around the worldUber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost. In Wild Ride, Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber's meteoric rise: from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it's worked so hard to recruit. With access to current and former employees, as well as CEO Travis Kalanick, this book will be the first to unlock Uber's vault. It's a story that start-up founders, business executives, tech-savvy readers, and drivers and riders will find riveting.
About the Author: Adam Lashinsky is a reporter and assistant managing editor at Fortune, editorial director of the Fortune Brainstorm Tech conference, and a co-chair of Fortune Global Forum. He is also the author of the 2012 bestseller Inside Apple and a regular commentator on Fox News. He lives in San Francisco with his wife and daughter.
Language: English
Author: Adam Lashinsky
Publication Date: 2017-05-25
Number of Pages: 240 pages