Electronic Media Management Paperback 5

Name: Electronic Media Management Paperback 5
Price: 790 EGP
Availability: InStock

السعر الحالي ,غير جيد

790.00جنية مصرى

632.00

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الكاتب 1: Peter Pringle
الكاتب 2: Michael F. Starr
وصف الكتاب: The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
رقم الطبعة: 5
رقم الكتاب المعياري الدولي 13: 9780240808727
اللغة: الإنجليزية
عدد الصفحات: 432
تاريخ النشر: 15-May-06
الناشر: Taylor And Francis Ltd