Entrepreneurship In The Arab World paperback english

Name: Entrepreneurship In The Arab World paperback english
Price: 550 EGP
Availability: InStock

السعر الحالي

550.00جنية مصرى

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الناشر: The American University in Cairo -Press
رقم الكتاب المعياري الدولي 13: 9789774167003
اللغة: الإنجليزية
وصف الكتاب: This collection of case studies showcases the experiences of ten intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt, the UAE, Morocco, and Saudi Arabia). Readers will gain an in-depth insight on a variety of localized strategic, managerial, marketing, and innovative approaches and practices, which create unique challenges and opportunities in a region undergoing rapid political, social, and economic transformations. The unique case studies address different stages within the exciting entrepreneurial cycle, from start-up to growth, sustainability, and international expansion. This casebook is a valuable resource for anyone wanting to know more about launching and sustaining a business within developing Arab economies, as well as being an effective teaching tool for disciplines related to new venture management and entrepreneurship.
عدد الصفحات: 172