International Business: A Global Perspective paperback english - 03 Mar 2009

Name: International Business: A Global Perspective paperback english - 03 Mar 2009
Price: 693 EGP
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مواصفات International Business: A Global Perspective paperback english - 03 Mar 2009

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مواصفات المنتج

الناشر: Taylor And Francis Ltd
رقم الكتاب المعياري الدولي 13: 9780750679831
اللغة: الإنجليزية
العنوان الفرعي للكتاب: A Global Perspective
وصف الكتاب: Traditionally, international business (ib) texts survey the field from a usa perspective, going on to compare the usa to the rest of the business world. This text addresses ib from a purely multinational perspective. International business is examined from the usa angle, going on to address ib issues from other countries' perspectives, what we call the "reverse perspective." the authors interview business executives and politicians from a number of countries including the usa, canada, mexico, brazil, colombia, argentina, india, hong kong, taiwan, china, japan, south korea, germany, italy, and russia. These interviews are incorporated at appropriate points in the text providing first-hand information and practical insight. Cases include: air arabia, gap, diebold inc, matsushita, amsupp, nike, china eastern airlines, luton & dunstable hospital, harley davidson, cassis de dijon, green investments in belize, chicago food and beverage company, advanced software analytics
المراجعة التحريرية: This is a comprehensive book about the challenges and opportunities in conducting business in the global sphere. It strikes a good balance between the basic economic theory underlying international business decisions and the practice followed in real-world situations. The treatment of culture, politics, marketing and human resource management in international business is thorough, while the coverage of practical issues in doing business in both developed and developing countries is illuminating. I found the case/scenario approach in presenting the main themes of each chapter as an ingenious way to convey the main messages of the authors. I highly recommend this book for any undergraduate course in international business, as well as for both novice and seasoned entrepreneurs dealing in the global environment. -- Michael G. Papaioannou, Ph. D., Senior Economist, International Capital Markets Department, International Monetary Fund
تاريخ النشر: 03 Mar 2009
عدد الصفحات: 722