اشتري New Products Management paperback english - 16-Oct-14 في مصر

New Products Management paperback english - 16-Oct-14

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831.60جنية مصرى

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منتجات مشابهة

مواصفات New Products Management paperback english - 16-Oct-14

الناشر
McGraw-Hill Education / Asia
رقم الكتاب المعياري الدولي 13
9789814577106
رقم الكتاب المعياري الدولي 10
9814577103
اللغة
الإنجليزية
وصف الكتاب
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.
رقم الطبعة
11th
تاريخ النشر
16-Oct-14