Online Public Relations (5th ed.).

Name: Online Public Relations (5th ed.).
Price: 198 EGP
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198.00جنية مصرى

شراء اﻵن بواسطة تجار نون

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مواصفات Online Public Relations (5th ed.).

الوصف
مواصفات المنتج

رقم الكتاب المعياري الدولي 13: 9789773451400
الناشر: Dar El Farouk
وصف الكتاب: The Internet has brought about a massive revolution in the world of public relations. Its impact was not limited to changing the methods of communication followed by specialists in this field, but it also helped to change the features of these relationships completely and partially. This book is about how to use the Internet optimally with all the capabilities and features that this network entails. Research, this book was able to bridge the gap between the practical aspect and analysis, in addition to containing information that is appropriate for all levels of Internet users. While the Internet offers great opportunities for public relations, it also represents a threat to it David Phillips was keen to provide effective advice throughout the book to protect and control the reputation of organizations. Among the topics covered in this book are: Integrating communication processes. Navigating the Internet. Monitoring the status of organizations on the Internet. Evaluating websites and news groups. How to create resources for Internet users. Finding partners in the communication process. Accessing websites inside and outside the organization. Using e-mail in the communication process. Legal and permissible limits on the Internet. This valuable travel provides a reliable overview of public relations via the Internet. It includes clear indicators that work to organize public relations efficiently, as well as a future outlook in this regard. Hence, this book has become a useful resource for all public relations professionals who wish to manage their business in this modern world. About the author of the book: David Phillips is one of the founders of Internet Reputation Service. It is also based on the process of collecting research and monitoring aspects of managing an organization's reputation on the Internet. Phillips is also the founder and president of the Joint Public Relations Society and the Internet Public Relations Consultants Association Committee.
اللغة: Arabic
الكاتب: David Phillips