اشتري Playing to Win Paperback الإنجليزية by A.G. Lafley & Roger L. Martin - 05/02/2013 في مصر

Playing to Win Paperback الإنجليزية by A.G. Lafley & Roger L. Martin - 05/02/2013

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مواصفات Playing to Win Paperback الإنجليزية by A.G. Lafley & Roger L. Martin - 05/02/2013

عن المؤلف
A.G. Lafley has been named the new Chief Executive Officer, President, and Chairman of Procter & Gamble, where he previously served as CEO from 2000-2009. Under Lafley’s leadership, P&G’s sales doubled, its profits quadrupled, its market value increased by more than $100 billion, and its portfolio of billion-dollar brands—like Tide, Pampers, Olay, and Gillette—grew from 10 to 24 as a result of his focus on winning strategic choices, consumer-driven innovation, and reliable, sustainable growth. Roger Martin is Dean of the University of Toronto’s Rotman School of Management and an adviser to CEOs on strategy, design, innovation, and integrative thinking. In 2011, Roger was named by Thinkers50 as the sixth top management thinker in the world. This is his eighth book; he also contributes regularly to Harvard Business Review, the Financial Times, and the Washington Post, among others. He holds an MBA from Harvard Business School and an AB in economics from Harvard College.
الكاتب 1
A.G. Lafley & Roger L. Martin
الكاتب 2
Roger L. Martin
وصف الكتاب
Playing to Win
تنسيق الكتاب
مجلد
المراجعة التحريرية
“One of the best books on Strategy is Roger Martin and A. G. Lafley's Playing to Win: How Strategy Really Works.” — TIME magazine “Winner – Thinkers50 Best Book Award 2012 and 2013.” — Thinkers50 (thinkers50) “Playing to Win is a rare tale from the front lines of business and from two of its smartest minds.” — Washington Post
رقم الكتاب المعياري الدولي 10
142218739X
رقم الكتاب المعياري الدولي 13
9781422187395
اللغة
اللغة الإنجليزية
تاريخ النشر
05/02/2013
الناشر
Harvard Business Publishing

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