Public Relations: Strategies And Tactics hardcover english - 22 Feb 2008

Name: Public Relations: Strategies And Tactics hardcover english - 22 Feb 2008
Price: 344.4 EGP
Availability: InStock

السعر الحالي

344.40جنية مصرى

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الناشر: Pearson Education (US)
رقم الكتاب المعياري الدولي 13: 9780205581481
اللغة: الإنجليزية
العنوان الفرعي للكتاب: Strategies And Tactics
وصف الكتاب: Comprehensive and current, Public Relations: Strategies and Tactics 9/e helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. In its ninth edition, Public Relations: Strategies and Tactics combines numerous real-life case studies with fundamental concepts of the field to help readers relate theory to the actual practice of public relations. The text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages readerss to think about creative uses of new media.
رقم الطبعة: 9
تاريخ النشر: 22 Feb 2008
عدد الصفحات: 612