Advertising printed_book_paperback english - 40402

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ISBN 13: 9780199568925
Book Subtitle: A Very Short Introduction
Publisher: Oxford University Press
About the Author: Winston Fletcher has worked in advertising for many years, and is the only person ever to have been both Chairman of the Advertising Association and President of the Institute of Practitioners in Advertising. He has spoken and lectured throughout the world on advertising, marketing and marketing research, and has written extensively on advertising in the media. He was founder Chairman of the World Advertising Research Center, and is a Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster. He is the author of leading books on advertising and other business topics including the forthcoming Powers of Persuasion: The Inside Story of British Advertising (OUP, July 2008).
Language: English
Format: Paperback
Author: Winston Fletcher
Publication Date: 40402
Number of Pages: 160